The Rainforest Alliance is an international non-profit organization working at the intersection of business, agriculture, and forests to create a world where people and nature thrive together. They are building an alliance to protect forests and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.

The organization has reimagined the certification process not as a pass-fail model, but as a continuous journey that incentivizes progress along the entire sustainability journey. The organization is committed to creating a world where people and nature thrive in harmony.