The Rainforest Alliance is the independent third-party certifying organization through which we obtained our FSC certification. This certification is very important to the John Roberts because of our belief in practicing sustainable business practices.
Their mission is to work toward conserving biodiversity and ensuring sustainable livelihoods by transforming land use practices, business practices and consumer behavior. The organization has reimagined the certification process not as a pass-fail model, but as a continuous journey that incentivizes progress along the entire sustainability journey. The organization is committed to creating a world where people and nature thrive in harmony.