A Way of Life

We take a holistic approach to our green initiatives rather than just looking at one dimension. While utilizing paper from responsibly managed forests is important, at The John Roberts Company, it is more than just paper. It's the products we use, the processes we employ, and the environment in which we operate.

Environmental Policy

The John Roberts Company is committed to managing all of its operations in an environmentally sound manner.


We intend to involve our employees, our suppliers, and our customers in the principle that conducting business at the expense of the environment around us is simply unacceptable.


Through awareness, understanding, education, and action, we will minimize our intrusion on the environment.

Sustainability Policy

John Roberts will continue to advance the philosophy of "Reduce, Reuse, Recycle" by implementing policies and practices that reduce waste and emissions, conserve energy, water, and materials, and lessen our overall environmental impact.


We are committed to maintain and/or exceed regulatory compliance with environmental, health, safety and labor laws, and regulations.


John Roberts will promote awareness of our sustainability goals with our employees and our customers and reinforce the value of sustainable printing.


We will share information on our environmental activities and accomplishments as well as collaborate with the community at large in cooperative efforts to provide a healthy regional environment.

Sustainable Green Printing Partnership

John Roberts is the first commercial printer to be verified as a Sustainable Green Printer (SGP). The mission of the SGP Partnership is to encourage and promote participation in the worldwide movement to reduce the environmental impact and increase social responsibility through sustainable green printing practices.


  • The logo must be either 4-color, black or white.
  • When the logo needs to be placed on a dark back­ground where the elements can be most easily read if they are reversed, the logo colored elements will become 100% white.

Forest Stewardship CouncilTM

Forest Stewardship Council (FSC®) is an organization devoted to encouraging the responsible management of the world's forests. At John Roberts, participating in this and other certification programs reinforces our commitment to environmental stewardship.


  • Must have clearance around the logo equivalent to twice the height of the letters "FSC".

Rainforest Alliance

The Rainforest Alliance is the independent third-party certifying organization through which we obtained our FSC certification. Their mission is to work toward conserving biodiversity and ensuring sustainable livelihoods by transforming land use practices, business practices and consumer behavior.


  • The logo must be in green (PMS 625) or black.
  • No background colors are permitted to show through the seal.

Sustainable Forestry Initiative®

The Sustainable Forestry Initiative® (SFI®) is an alternative Chain of Custody certification used at John Roberts. It is another sign that you are buying paper products from responsibly managed forests, backed by a rigorous, third-party certification audit.


  • The logo must be either 4-color, 2-color(PMS348) or black.
  • Use reverse version when applying to dark backgrounds.
  • The logo must be 1"minimum width.
  • Clearance around the logo equivalent to the width of the SFI mark.

Programme for the Endorsement of Forest Certification

The third Chain of Custody certification held by John Roberts is the Programme for Endorsement of Forest Certification (PEFC). It is an independent organization that also promotes responsibly managed forests through independent third party certification.


  • The logo must be either black, green (PMS 3415) or 4-color.
  • The logo can be printed in other colors in exceptional circumstances where the standard colors would conflict with the user's corporate identity colors. Approval must be received for this exception.

Printed With Soy Ink

John Roberts' in-house ink supplier, Ink Systems, Inc., manufactures a soy-based ink using a mixture of vegetable oils.


  • Displayed on any printed piece using soy-based ink.
  • The logo size and resolution should be sufficient to maintain the quality intended.

Green Power Partnership

The EPA Green Power Partnership is an alliance between the EPA and companies throughout the country that support the procurement of green power (wind, water, etc.) with the EPA offering technical tools and resource.


  • The logo can only be used by organizations that have established a partnership with the EPA Green Power Partnership.
  • Organizations that wish to reflect their use of wind power have the option of using the John Roberts Wind Power logo.

Climate Leadership

The EPA Climate Leaders program is a partnership to help develop strategies that will identify each organization's impact on the environment and then develop a plan to reduce greenhouse gas emissions.


  • The logo can only be used by organizations that have established a partnership with the EPA Climate Leaders Partnership.

Minnesota Waste Wise

Minnesota Waste Wise was created in 1994 as the result of a partnership between the Minnesota Chamber of Commerce and the state of Minnesota's Office of Environmental Assistance. It is a program that provides confidential, non-regulatory waste reduction and recycling services to Minnesota businesses.


  • The logo can only be used by organizations that have established a partnership with the EPA Climate Leaders Partnership.

Recycled Ink

At John Roberts we are committed to recycling 100% of all re-usable ink. We recycle/reuse our web process inks to reformulate black ink which contains a minimum of 50% recycled ink.


  • Recycled Ink: The logo can be displayed on any printed piece if you request us to utilize recycled black ink.
  • Renewable Ink: Logo may be displayed on any printed web and conventional sheetfed job at John Roberts. (May not be used on U.V. jobs; however, they have zero VOC's.)


Wind Energy

Used by customers who request that the pieces be printed using wind power.


  • Displayed on any piece that is printed using wind power.
  • The logo size and resolution should be sufficient to maintain the quality intended.

Recycled Paper

Printed on Recycled Paper.


  • The logo can be displayed when recycled paper is used to produce a product.
  • The logo size and resolution should be sufficient to maintain the quality intended.


© 2012 The John Roberts Company, Inc. All rights reserved. | 9687 East River Road Minneapolis, MN 55433 | 800-551-1534 | 763-755-5500
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